Macedonia Export with its two main divisions, BRAND management and BRAND development, has been present on the market since 2006. Macedonia Export’s vision is to develop world-known brands and businesses by providing strategies for growth, identifying opportunities for expanding network possibilities, screening business needs and tracking brand’s and business’s progress.
This division provides brand management services such as:
– designing and implementing brand management strategies
– executing marketing research
– defining product value proposition
– choosing brand elements (name, logo, visual identity, slogans etc.);
– defining visual identity elements
– brand (re)positioning
– devising promotional and communication activities
Main goal of this division is to increase brand awareness, brand equity and market share on national and international markets, as well as to increase the size of the business of the brands (in volume and value) with an intention to attain the profit projections for the business. Besides the support for new brand’s development, this division has developed its own brand portfolio.
Our brand portfolio:
Tip Of The Week – (www.tipoftheweek.co) – Handbooks for personal and professional development – distributed in Macedonia, Serbia, Montenegro, Bosnia and Herzegovina and Croatia and sold in more than 30.000 copies.
MONIDIVI – (www.mondivi.mk) – a line of high quality and sophisticated furniture (final products and upholstery) with a unique style and design produced by latest technology and materials of well-known suppliers.
KOBIL – (www.kobil.mk) – manufacturing company established in 1990 that is regarded as an innovator in the creation of prefabricated energy efficient dry-building products. The company gained its experience in energy efficiency over three decades of continual work on steel constructions and thermal insulation panels.
MAMA’S – (www.mamasfood.mk) – traditional homemade products –brand that we have developed and positioned in 40 countries all over the world
Business development division
The combination of the theoretical know-how and practical experience, as the foremost competitive advantage of this division, empowers us to provide tailoring services to the business partners’ requirements and solutions for every complex situation.
Our portfolio of services is designed to apply with our core expertise and competence in order to help companies to achieve their maximum potential:
- Brand architecture development: You may have the best product but at the end of the day, the brand is what people remember you by. We believe that every brand has its own soul and the character that has to be revived. Understanding the company’s overall business objectives and strategies, analyzing the current positioning of the brand, its value proposition, brand name and image, visual concept, provoke our team of consultants to use various models and frameworks to develop a successful world known brands that exceed your expectations.
- Business development
- Strategy development: Choosing the right strategy is what we always strive to achieve.
- Marketing strategy development – Marketing for us is not just advertising and generating contacts. Developing a marketing strategy is a whole process of establishing connections of the company with its clients. We provide you the best solution to market your product, define the right market potential and (re) position your product.
- Sales and Export strategy development: If you are looking for entering new markets, have built up a strong presence on the national market and want to maintain your rate of growth on an international market by finding potential markets and partners, decide whether your product has a competitive advantage on a specific market, we can do that for you. Our team of sales experts provides various sales tools for generating new contacts, qualifying the potential partners, preparing for the sales and export process and assisting through the process.
- Matchmaking with potential business partners
- Trainings: The trainings and the consultations that we provide are specially created according to the needs of our clients. We adjust the tools, approaches and the methodologies that we use to the structure of the organization and the people in charge to implement them in order to get maximum results. Our trainings include hard skills set, soft skills set, coaching, shadowing. Our trainers and consultants are with broad experience working on various projects from different industries.
1000 Skopje, Macedonia
tel/fax: +389 2 31 21 907
mob: +389 71 36 97 57